THE ART OF PERFORMANCE

We were tasked with creating a new global driving experience with digital at its core. After developing Smart Cone technology, we were able to make the driving experience a game, pitting driver against driver and city against city in more than 600 venues across 46 countries. We launched the experience with a film featuring world-renowned F1 racing driver, Romain Grosjean, and created a bespoke livery which was then applied to all of the vehicles.