https://marcallenby.com/projects daily 0.75 2020-01-13 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541072330185-VOLZYRF1U3JG9GYJ4PR9/UBS_5a.jpg VIEW WORK https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541072857269-J4D8A0G836PRWSOO5UCS/00_HARRY+%26+MEGHAN+-+UNFLIPPED_ZAPPAR_CODE.jpg VIEW WORK https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541346685610-KFXH2ILLSHC1DJGNB9H9/Screen+Shot+2017-02-24+at+14.52.23.png VIEW WORK - FOUR PLUS A fully integrated campaign was created for the launch of the 4+ customer care package. Rather than creating a heavy-handed campaign toting the package’s benefits, we tapped into an emotional truth: a lot can happen in four years. We created two TV spots entitled ‘Fate’ and ‘The Kid’, a bold print campaign and a social activation. Directed by Pete Riski through Rattling Stick. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541348381037-MAV8AYJKABU72JTWIKPJ/A002_C003_01014N_skot02+%280-01-26-04%29.jpg VIEW WORK - MY STOPOVER As part of the creative, created for the Icelandair #MyStopover campaign, the crescendo moment was to create a stopover in the sky. Introducing the ‘Hekla Aurora’, a Boeing 757. The Hekla Aurora flies the Northern Lights across the Atlantic every day of the year. Not only is the Boeing 757 painted in this exquisite livery, but Hekla Aurora’s interior is illuminated with a beautiful one-of-a-kind mood lighting recreating the fabulous display of the Aurora Borealis. This special edition 757 created masses of global PR and even has its own social following #HeklaAurora https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541704950653-52PINW5GYYGFB1BGU67W/Micth_Pavement_75638_Version_2_No_Frame.jpg VIEW WORK - I'M LOVIN IT Remember the days of ‘Super Size Me’ and ‘Fast Food Nation’? Back in 2004 McDonald’s took a nose dive in its most celebrated markets. I was part of the team who was tasked to refresh the brand. We created the ‘I’m lovin it’ platform. A bold platform which celebrated the pleasure and feeling of McDonald’s. My task was to create the next generation packaging design. Using the spirit of its customers and a bullish attitude from the brand, the packaging was reborn - a new icon of its time. Image by Mitch Griffiths - Pavement - https://www.halcyongallery.com/art/pavement https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541359272935-YYFXI6RY6WCIYVUROHZ2/Olhouser_dev_rt25.jpg VIEW WORK - A NEW HOME FOR A NEW NAME IN RETAIL Olhouser is an interior startup. Olhouser Unities independent makers and crafts persons together under one roof. In the modern world we live in demands a media neutral identity, which works hard across all platforms and touch-points. The identity created used a simple yet striking colour palette, linking all elements together, producing a contemporary yet striking identity, fitting for this one of a kind retailer. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541710615391-OUG75LTC3GC459TTM8WC/all_nighter_image.gif VIEW WORK - BLENDED FOR BRITAIN Part of the creative team who created Garnier’s brand platform: Blended for Britain. This campaign was a massive departure for the brand, and ended up being Garnier’s most successful new product launch to date. The task was simple: create a very British campaign for a very British range of haircare problems. We created two spots that highlighted very British scenarios: an all-nighter and the ever-elusive British summer, along with a OOH and press campaign. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541349372303-UVO0VEX2KN1E58589NMZ/Screen+Shot+2017-02-24+at+15.21.41.png VIEW WORK - CLONE RIVAL When you’re the best of the best, you only have yourself to beat. We took one of the world’s most powerful supercars, the Aston Martin Vulcan, and one of the world’s best drivers, two time Le Mans winner Darren Turner, and cloned him for this real, tech-driven project. A global campaign that worked across TV, cinema and online, we created a film, as well as supporting content, with a total reach of 81,404,454 worldwide. Directed by Jako through Annex Films. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541537280387-O73YZA20Q5CHV4SEZYOJ/LIFEOFTATE_18AUG_Page_02_Image_0001.png VIEW WORK - THE LIFE OF TATE BRITAIN A personally curated project, photographer Cat Garcia spent 48-hours capturing the life of Tate Britain. During her two-day residency, she was able to turn a lens, not just on the art, but on the feelings and emotions it evoked as well. Everyones relationship with Tate Britain is different. With this in mind, Cat documented people's responses to some of the most iconic British works from the last 500 years in order to truly capture the life of the gallery. We turned her portraits into a national OOH and press campaign. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541515237792-QUP7YJCYQJICAJAE2E0T/hiya_w2.png VIEW WORK - SAY HIYA TO THE CAR SHARING REVOLUTION A fully integrated national creative campaign for ‘the Airbnb of cars’ that spanned from advertising to PR. Our aim: to get the public excited about the peer-to-peer car-sharing revolution. After defining the brand's tone of voice and coming up with the ‘big idea’, we ran a series of out-of-home ads, including tube, adshel, fly poster and digital placements, encouraging people all over London to join up and join in with the car sharing economy. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541178816704-ZKN3K69WHVL29G8RQWNV/Screen+Shot+2018-06-26+at+12.27.26.png VIEW WORK - CITY OF FIRSTS The City of First campaign celebrates many of the world’s milestone innovations pioneered in Manchester, and introduces the city's’ next first ‘CityVerve’ by Cisco; a blueprint for smarter cities worldwide. Featuring over a dozen Mancunians, the film pays homage to innovations, such as the first public library, passenger railway, football league and first life through IVF. The cast includes Helen Pankhurst, great granddaughter of suffragette movement leader Emmeline Pankhurst; University of Manchester engineering students Alex Agboola-Dobson and Sebastian Preston-Jensen; and seven times gold medal winning Paralympian Jody Cundy. Directed by David Petch through the Sweet Shop. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541348853774-S8UU14NPZQ95XPGZNFP2/VinceKidd_ID_v520.jpg VIEW WORK - RE-IMAGINING VINCE KIDD Vince Kidd came to fame in 2012, as the runner up in the BBC’s ‘The Voice’. Since then Vince has been on a journey of discovery and with his new material due for launch, he wanted a new identity and look which matched his new tone and name. Introducing Luxx Music, by Vince Kidd. Photography by Victor Hensel-Coe https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1541535005739-V5GXFSBS9IDG9TE2FNU5/HEELO3.jpg VIEW WORK - HELLO For the last decade I have had the pleasure of working with some of the world’s best-loved brands, creating big ideas for Jaguar, McDonald’s, Nike, Icelandair, Dropbox, Vodafone, Beefeater Gin and the Tate Gallery. My diverse background means I can solve creative problems holistically, from a digital, social, PR and advertising perspective using my expertise across creative strategy, design and art direction, advertising and film. I’ve done all of this at some of the most wonderful creative agencies: Publicis London, JWT and the Brooklyn Brothers, to name a few. I’m currently the Executive Creative Director for both Harvard and Eat the Fox, responsible for the vision and creative proposition. Here I head up the creative lab: a diverse collective of creatives, advertisers, artists, filmmakers, animators, producers, illustrators, designers, musicians, technologists and writers. We collectively combine culture with technology and purpose, creating big ideas for the agency's clients and their global offerings. Here are some of my favourite moments from the past few years - my moments of joy. https://marcallenby.com/huawei daily 0.75 2020-01-11 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578750378739-REWY2I0Q38TF3N0BNUJ8/image-asset.jpeg HUAWEI - PORTRAITURE REDEFINED With its Leica dual lens technology, we created a campaign to show off the photographic capabilities of the new Huawei P10 smartphone. To do this, we partnered up with the Saatchi Gallery, and commissioned some of their most iconic artists who use photography to redefine modern portraiture, using the P10 without the use of any post production. Artists included; Chris Levine, Berndnaut Smilde, Jacob Aue Sobol, Stéphane Lavoué, and Josephine Meckseper. Their finished portraits became the heroes of the campaign ‘Portraiture Redefined’. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578750378739-REWY2I0Q38TF3N0BNUJ8/image-asset.jpeg HUAWEI - PORTRAITURE REDEFINED With its Leica dual lens technology, we created a campaign to show off the photographic capabilities of the new Huawei P10 smartphone. To do this, we partnered up with the Saatchi Gallery, and commissioned some of their most iconic artists who use photography to redefine modern portraiture, using the P10 without the use of any post production. Artists included; Chris Levine, Berndnaut Smilde, Jacob Aue Sobol, Stéphane Lavoué, and Josephine Meckseper. Their finished portraits became the heroes of the campaign ‘Portraiture Redefined’. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578750926471-LCQO7YYBGHHN4LBN1ZFC/image-asset.jpeg HUAWEI https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578750669188-AIUF1JD9J3E2EMMCT8YK/image-asset.jpeg HUAWEI https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578750955113-PIOXGKTDQZOX0KL7Z6C2/HUAWEI_B.jpg HUAWEI https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578750960993-GFKXZS7H713KJRVGRD66/HUAWEI_C.jpg HUAWEI https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578750965715-BIHLLVYQ15JBK7MEWDIM/HUAWEI_D.jpg HUAWEI https://marcallenby.com/jaguar daily 0.75 2019-10-21 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571676915133-WVRVIMKZHO3Z97M6RUOS/Screen%2BShot%2B2019-10-21%2Bat%2B17.47.40.jpg THE ART OF PERFORMANCE - THE ART OF PERFORMANCE TOUR We were tasked with creating a new global driving experience with digital at its core. After developing Smart Cone technology, we were able to make the driving experience a game, pitting driver against driver and city against city in more than 600 venues across 46 countries. We launched the experience with a film featuring world-renowned F1 racing driver, Romain Grosjean, and created a bespoke livery which was then applied to all of the vehicles. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571676915133-WVRVIMKZHO3Z97M6RUOS/Screen%2BShot%2B2019-10-21%2Bat%2B17.47.40.jpg THE ART OF PERFORMANCE - THE ART OF PERFORMANCE TOUR We were tasked with creating a new global driving experience with digital at its core. After developing Smart Cone technology, we were able to make the driving experience a game, pitting driver against driver and city against city in more than 600 venues across 46 countries. We launched the experience with a film featuring world-renowned F1 racing driver, Romain Grosjean, and created a bespoke livery which was then applied to all of the vehicles. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571677153139-24H64UYBH9LP073NNKSO/image-asset.jpeg THE ART OF PERFORMANCE https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571676818574-BVS8H7984ALTI29BOQY2/Screen+Shot+2019-10-21+at+17.52.49.png THE ART OF PERFORMANCE https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571676813467-C5ANHKPRVY742OH37TSN/Screen+Shot+2019-10-21+at+17.53.11.png THE ART OF PERFORMANCE https://marcallenby.com/commissioned daily 1.0 2023-01-24 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1588753342327-75YA6FBKM8GKQF3TB869/image-asset.jpeg WORK https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1588753368935-9CWM5HRZLQTY4XGCVGYR/image-asset.jpeg WORK 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https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571243208490-Q7C84P6182Z77MNDZOAT/image-asset.jpeg CITY OF FIRSTS - City of Firsts https://marcallenby.com/icelandair-1 daily 0.75 2020-01-11 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571734547409-VIRXNB5W1BN1MY8X1F1N/maxresdefault.jpg My SURPRISE STOPOVER - SURPRISE STOPOVER Our US and European centric campaign hinged upon one central notion: where most airlines give you miles, we give you time. Time to relax. Time to go on adventures. Time to get back to nature and to yourself. We kicked everything off with a viral stunt where we surprised one unsuspecting Icelandair passenger with an incredible weekend stopover. The activation concluded with a partnership with Uber, where we surprised passengers with complimentary tickets to Europe which included a free stopover in Iceland. Our campaign generated a lot of buzz worldwide, gaining exposure in over 50 international publications and earned 57.6 million impressions with a total media value of £1.94 million. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571734547409-VIRXNB5W1BN1MY8X1F1N/maxresdefault.jpg My SURPRISE STOPOVER - SURPRISE STOPOVER Our US and European centric campaign hinged upon one central notion: where most airlines give you miles, we give you time. Time to relax. Time to go on adventures. Time to get back to nature and to yourself. We kicked everything off with a viral stunt where we surprised one unsuspecting Icelandair passenger with an incredible weekend stopover. The activation concluded with a partnership with Uber, where we surprised passengers with complimentary tickets to Europe which included a free stopover in Iceland. Our campaign generated a lot of buzz worldwide, gaining exposure in over 50 international publications and earned 57.6 million impressions with a total media value of £1.94 million. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571734956268-1ESDYP193CNYCZ2JBTK5/image-asset.jpeg My SURPRISE STOPOVER https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578746437337-LXLNZQAR65GVPHROPR0P/image-asset.jpeg My SURPRISE STOPOVER https://marcallenby.com/beefeater-gin daily 0.75 2020-01-13 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578751579887-667MD588VR4HF0DT1KCP/image-asset.jpeg BEEFEATER GIN - THE ALCHEMY PROJECT FEATURING BASTILLE London is a city that flourishes on creativity. And as the Spirit of London, Beefeater aims to be at the heart of that creativity. Through a partnership with EMI, we were able to link up with the Brit Award winning band: Bastille. We flew the band across the continent on a journey of inspiration, taking them to new places and exposing them to all sorts of experiences, which fans could follow in real time, via a social media campaign hosted on Tumblr, Soundcloud and Instagram. At the end of the tour, we brought them back to their London-based studio in order to distil their experiences into a brand new track. Everything culminated in a 20-minute-long documentary premiered in London with the band, a new Bastille track called ‘Skulls’ and a Bastille remix by the Spanish DJ; BeGun. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578751579887-667MD588VR4HF0DT1KCP/image-asset.jpeg BEEFEATER GIN - THE ALCHEMY PROJECT FEATURING BASTILLE London is a city that flourishes on creativity. And as the Spirit of London, Beefeater aims to be at the heart of that creativity. Through a partnership with EMI, we were able to link up with the Brit Award winning band: Bastille. We flew the band across the continent on a journey of inspiration, taking them to new places and exposing them to all sorts of experiences, which fans could follow in real time, via a social media campaign hosted on Tumblr, Soundcloud and Instagram. At the end of the tour, we brought them back to their London-based studio in order to distil their experiences into a brand new track. Everything culminated in a 20-minute-long documentary premiered in London with the band, a new Bastille track called ‘Skulls’ and a Bastille remix by the Spanish DJ; BeGun. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578507025805-12D4S0QKWZJEHCE8HR0B/image-asset.jpeg BEEFEATER GIN Project Trailer https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578507233900-B4O9QQJJNB3RKTPVRSF0/image.jpg BEEFEATER GIN - THE BEEFEATER ALCHEMY PROJECT London is a city that flourishes on creativity. And as the Spirit of London, Beefeater aims to be at the heart of that creativity. Through a partnership with EMI, we were able to link up with the Brit Award winning band: Bastille. We flew the band across the continent on a journey of inspiration, taking them to new places and exposing them to all sorts of experiences, which fans could follow in real time, via a social media campaign hosted on Tumblr, Soundcloud and Instagram. At the end of the tour, we brought them back to their London-based studio in order to distil their experiences into something new. Everything culminated in a 20-minute-long documentary premiered with the band via a Google Hangout, a brand new Bastille track called ‘Skulls’ and a Bastille remix by the Spanish DJ; BeGun. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578507511742-Q2C8M6VQMJGXQ9HV8IWV/image-asset.jpeg BEEFEATER GIN The Documentary https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578507424732-TXD7BSSGECDOD0QN9Z6B/BAS_01.jpg BEEFEATER GIN Bastille ‘Alchemy Project’ Track ‘Skulls’ Artwork https://static1.squarespace.com/static/5bda0e84e2ccd1e663fab6c6/5e1619609a8d3e3154456064/5e1619839437f25096fdf26d/1578506627341/ BEEFEATER GIN https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1578507444824-9M1XD1UU1D8XNN7DKTWH/BAS_02.jpg BEEFEATER GIN Digital Content https://marcallenby.com/renault-four-plus daily 0.75 2020-05-05 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1588675245521-GWOMG8JGGGTYS53LBPPN/Screen%2BShot%2B2017-02-24%2Bat%2B14.52.23.png FOUR PLUS https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1588675245521-GWOMG8JGGGTYS53LBPPN/Screen%2BShot%2B2017-02-24%2Bat%2B14.52.23.png FOUR PLUS https://marcallenby.com/galleryc daily 0.75 2019-10-23 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571733882516-YP61S9WTIAV2FHEMCKNG/Screen+Shot+2019-10-22+at+09.43.57.png SOUNDS OF A 5G ORKNEY - SOUNDS OF A 5G ORKNEY As part of Cisco’s RuralFirst campaign, we wanted to demonstrate the potential of 5G connectivity in the UK’s most remote rural regions. So we collaborated with renowned composer Erland Cooper to create a soundscape that captures the essence of his native Orkney. Using a network of first-of-their-kind 5G remote microphones planted around the islands, we were able to record the sounds of Orcadian nature, humanity and industry. These sounds were then streamed to Erland’s London studio continuously and in real time, where they were woven into his powerful new composition, ‘Tapestry’. The track has been pressed onto vinyl, and premiered on BBC Radio 6. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571733882516-YP61S9WTIAV2FHEMCKNG/Screen+Shot+2019-10-22+at+09.43.57.png SOUNDS OF A 5G ORKNEY - SOUNDS OF A 5G ORKNEY As part of Cisco’s RuralFirst campaign, we wanted to demonstrate the potential of 5G connectivity in the UK’s most remote rural regions. So we collaborated with renowned composer Erland Cooper to create a soundscape that captures the essence of his native Orkney. Using a network of first-of-their-kind 5G remote microphones planted around the islands, we were able to record the sounds of Orcadian nature, humanity and industry. These sounds were then streamed to Erland’s London studio continuously and in real time, where they were woven into his powerful new composition, ‘Tapestry’. The track has been pressed onto vinyl, and premiered on BBC Radio 6. https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571732165324-H4972MWQ8NYO2FNPQYES/image-asset.jpeg SOUNDS OF A 5G ORKNEY https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571732410040-VZT0OGMUE181PNV9C50A/image-asset.jpeg SOUNDS OF A 5G ORKNEY - Tapestry, by Erland Cooper https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1571733177780-AAG8NQACQP0ZYYZXG2QO/Screen+Shot+2019-10-22+at+09.31.08.png SOUNDS OF A 5G ORKNEY https://marcallenby.com/meta-1 daily 0.75 2022-02-10 https://marcallenby.com/new-gallery-wexley daily 0.75 2022-02-11 https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1644575213311-JM5JLH0RD9SMR8DMS5YL/image-asset.jpeg portfolio - Workplace - Life on the Frontline: Royal Ambulance https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1644575213311-JM5JLH0RD9SMR8DMS5YL/image-asset.jpeg portfolio - Workplace - Life on the Frontline: Royal Ambulance https://images.squarespace-cdn.com/content/v1/5bda0e84e2ccd1e663fab6c6/1644510269625-U12H1ZTJP2O2B24MS9L5/image-asset.jpeg portfolio - META https://static1.squarespace.com/static/5bda0e84e2ccd1e663fab6c6/62053bfc1a9faf341e6ccd3c/62053bfc1a9faf341e6ccd48/1457039379057/ portfolio - Caravan In hac habitasse platea dictumst. 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