MAR© 2023
SAY HIYA TO THE CAR SHARING REVOLUTION

HIYACAR

SAY HIYA TO THE CAR SHARING REVOLUTION

SAY HIYA TO THE CAR SHARING REVOLUTION

A fully integrated national creative campaign for ‘the Airbnb of cars’ that spanned from advertising to PR. Our aim: to get the public excited about the peer-to-peer car-sharing revolution. After defining the brand's tone of voice and coming up with the ‘big idea’, we ran a series of out-of-home ads, including tube, adshel, fly poster and digital placements, encouraging people all over London to join up and join in with the car sharing economy.

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SAY HIYA TO THE CAR SHARING REVOLUTION
Screen Shot 2019-01-18 at 13.42.53.png
Screen Shot 2019-01-14 at 11.31.34.png
HiyaCar_ACROSS_TRACK_48sheet_with_official_apps.png
Screen Shot 2018-11-01 at 15.24.41.png
Screen Shot 2019-01-14 at 11.32.04.png
Screen Shot 2018-11-12 at 08.56.09.png
Screen Shot 2019-01-09 at 17.31.23.png
Screen Shot 2018-11-01 at 15.24.30.png
HiyaCar_PASTE-UP_POSTER-2.png