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THE SMART TEE
A collaboration between The Albert Kennedy Trust, a LGBTQ+ homeless charity, the artist Jock Mooney and Philip Normal, whose subversive clothing brand has earned him over 100,000 Instagram followers. We jumped on the biggest pop-culture moment of 2018 and created our very own unofficial souvenir t-shirt, with augmented reality.
Once the t-shirt was activated, with an app, it came to life. Using animation and sound allowed anyone to instantly donate to The Albert Kennedy Trust, whilst creating a shareable royal selfie. The t-shirt created masses of PR and generated thousands of donations to the charity.
To experience the t-shirt in augmented reality, simply download the Zappar app from the App Store, and then point your phone at the illustration above.